This new edition of Strategy Insights—Shopping Cart Magic: How Retailers Offer Fast and Easy Online Checkout—explores the key methods that retailers use to create a top-notch online checkout page. It also reports on a dual strategy for combating ‘friendly fraud.’ It analyzes how web-only apparel merchant Fabletics increased its conversions, sped up its checkout process, and improved its package deliverability rate through a single software change.
Here’s a peek at some Key Takeaways:
- In a recent survey, 45% of retailers reported friendly fraud, while 41% noted confusion among shoppers during checkout
- The apparel brand Everlane flags and checks suspicious orders, while making policies clear to shoppers, to minimize fraudulent chargebacks
- 53% of consumers surveyed reported having disputed a transaction without first contacting the retailer
- Younger consumers were most likely to dispute charges with a retailer, even when they were satisfied with the product they ordered
Compliments of Melissa
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