With buyers’ expectations higher than ever in B2B ecommerce, online sellers are pressed to respond with digital commerce sites that provide the buying experience their customers demand.
This report takes an in-depth look at companies using digital technologies and strategies to innovate better ways to serve their customers online and rise above the competition. Several case studies explore the strategic roadmaps of such companies as distributor MSC Industrial Supply, apparel company Global Schoolwear and a new online marketplace for architects and interior designers, Material Bank.
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