Retailers no longer have to choose between data security and customer experience when they adopt a modern approach to identity and authentication.
Retailers must minimize the risk of data breaches and fraud, but they also want to make shopping as easy as possible for legitimate customers. These two goals are no longer mutually exclusive.
Centralized identity and access management systems can both reduce risk and improve the customer experience. And they can simplify retailers’ internal systems, making it easier for them to take advantage of the most modern technology, for example by moving applications to the cloud.
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