Retailers plan all year for the busy holiday shopping season, and this one is shaping up to be one for the record books. To maximize their impact across multiple channels, there are a slew of things e-retailers need to be thinking about and working on. Careful prioritization will be key.
Internet Retailer, in conjunction with FedEx, has surveyed consumers about what they expect for holiday shopping this year, as well as dozens of retailers on what they’re doing to get ready. We’ve culled this down into 10 actionable steps e-retailers can take beginning today to ensure they will garner the best results.
Find out key strategies top web merchants are implementing across the following areas of e-commerce:
- Online promotions
- Marketing channel mix
- Delivery options
- Mobile functionality
- Site speed
- Paid search
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