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Strategies and tactics from online retailers about how they stay in touch with their customers’ wants and needs while keeping fulfillment costs in check.

Consumers want their online orders to arrive quickly and inexpensively—ideally for free. Online retailers are regularly evaluating and adjusting their e-commerce fulfillment and shipping options to keep customers happy and loyal.

Internet Retailer, in conjunction with FedEx, surveyed consumers about their delivery and returns expectations, and interviewed web merchants about how they strive to stay in touch with their customers’ wants and needs while keeping their costs in check.

Discover how online retailers determine such key strategies as:

  • When free shipping makes sense.
  • How to handle returns.
  • Where orders originate and where they get delivered.
  • How fast is fast?
  • Which partners can help me deliver?

More Industry Resources from the Sponsor

Research Report: Leveraging online marketplaces

This report focuses on the opportunities retailers and brands have for selling on online marketplaces beyond Amazon. It includes Internet Retailer’s data analysis of the top 75 online marketplaces in the world, and dives into key strategies for how retailers can leverage these shopping portals to grow their e-commerce business.

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