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U.S. retailers have plenty of room to improve when it comes to reaching shoppers across all channels and personalizing their shopping experiences.

For example, only 29.1% of store-based U.S. retailers offer in-store pickup of online orders, according to the newly released Omni-1000 report from e-commerce technology provider OrderDynamics. And, retailers that offer in-store pickup of online orders can do a better job of telling consumers how to pick up their package and notifying them when it’s ready, OrderDynamics finds.

In this sponsored technology focus report, industry executives discuss ways retailers can better target shoppers across all channels and deliver more choice to consumers.

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