In 2019 D2C ecommerce sales amounted to $76M, and by 2023 ecommerce sales is predicted to go up to $174B.

When the pandemic hit and companies all over the world were urged to find sustainable growth and revenue streams, L’Oréal accelerated its digitalization plans – with ecommerce growing 64.6% during the first half of the year.

How? Through a direct-to-consumer business model.

Learn more about L’Oréal Kérastase’s success in implementing a D2C experience.

Compliments of VTEX


Download Now