In 2019 D2C ecommerce sales amounted to $76M, and by 2023 ecommerce sales is predicted to go up to $174B.
When the pandemic hit and companies all over the world were urged to find sustainable growth and revenue streams, L’Oréal accelerated its digitalization plans – with ecommerce growing 64.6% during the first half of the year.
How? Through a direct-to-consumer business model.
Learn more about L’Oréal Kérastase’s success in implementing a D2C experience.
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