A deep dive into the complete holiday season, including the sales results, promotional activities, Cyber Five performance and omnichannel strategies of leading online retailers.
This executive report dissects the 2018 holiday sales season in ecommerce, examining market dynamics and mobile growth as they relate to shopping behavior, promotional activity and the increasing use of omnichannel services, such as buy online, pickup in store, offered by retail chains. It also summarizes year-over-year data coming out of the critical Thanksgiving to Cyber Monday shopping period.
It includes original Internet Retailer data on sales and growth, and exclusive survey results measuring consumers’ satisfaction with online retailers and delivery during the season.
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