About

E-commerce accounted for 27.4% of online retail purchases of clothing and accessories in 2017, up from 23.5% in 2016. As more apparel and department stores close or downsize, more and more sales move online. The digital disruption of apparel retailing is just beginning.

No segment of U.S. retailing involves more stores, web sites and employees than apparel. As such, it’s likely the best barometer of the trends in the retail economy.

The Key Findings from the 2018 Online Apparel Report is an exclusive 13-page sneak peek of the full 2018 Online Apparel Report and provides an overview of the key strategies and data behind the fast-changing online apparel market.

This summary report provides you with:

  • Snapshot of 4 key retailers adapting to the digital revolution
  • Extensive industry overview including stats and analysis on the state of the online apparel market
  • 2 charts detailing (1) where consumers prefer to buy apparel and (2) online apparel growth by merchant type

The full, 60-page report includes:

  • Full list of the 266 largest online apparel retailers ranked by 2017 sales, with data on 2017 e-commerce growth for each
  • Data on the 10 fastest-growing and 10 largest online apparel retailers, including growth rates and how they rank among the Top 1000 based on 2017 online sales
  • 20+ charts and tables revealing robust stats and facts about the online apparel business
  • Results of an exclusive survey of 3,012 consumers about their online apparel buying habits, including which online retailers they shop with most and if they use websites of online retailers to compare prices in real time while they shop in stores
  • Details on how innovative web-only brands are changing the market using unique business models and creating products not found on Amazon or in stores

Download Now