Many online retailers fail to offer shoppers the fulfillment options they desire.
While consumers’ fulfillment and delivery expectations are increasing, many leading e-retailers don’t offer a full menu of options. In part, that’s because offering a range of omnichannel options isn’t easy or cheap.
Among the Internet Retailer 2018 Top 1000 eretailers, just 57 fulfill online orders by shipping inventory directly from their stores. Much more common—but still not universal—are in-store pickup and returns of online orders.
This special report examines the various ways merchants are adapting to consumers’ needs.
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