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Many online retailers fail to offer shoppers the fulfillment options they desire.

While consumers’ fulfillment and delivery expectations are increasing, many leading e-retailers don’t offer a full menu of options. In part, that’s because offering a range of omnichannel options isn’t easy or cheap.

Among the Internet Retailer 2018 Top 1000 e­retailers, just 57 fulfill online orders by shipping inventory directly from their stores. Much more common—but still not universal—are in-store pickup and returns of online orders.

This special report examines the various ways merchants are adapting to consumers’ needs.

Compliments of: Saddle Creek Logistics Services, Vargo Companies, Engineering Innovation, Deposco, Radial, Port Logistics Group

 

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