Learn how Stanley Black & Decker transitioned into the digital-first era and boosted B2B sales reps’ productivity.
Thursday, July 9th
12pm ET | 9am PT
The transition to digital is no longer an option for B2B practitioners. In this Collaborative Commerce Talk, we will host an exclusive Q&A session with Stanley Black and Decker’s Business Innovation Director, Orlando Gadea Ros, where he will share how the 177-year old manufacturer was able to make the transition to digital in order to continue the success they have experienced since 1843.
You will uncover:
- A perspective from an iconic brand on the transition to digital-first leadership
- Advice for making digital transformation a smooth process
- A point of view on tackling change management and empowering B2B sales reps
Featured Speaker: Orlando Gadea, Business Innovation Director, Stanley Black & Decker
Moderator: Alex Soncini, Co-Founder & Head of Global Accounts, VTEX
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