Online holiday sales had another banner year in 2017
The 2017 holiday season set online sales records, with the largest U.S. online sales day ever on Cyber Monday and mobile devices generating $2 billion in U.S. web sales on single day for the first time.
E-commerce accounted for 29% of all transactions during the Oct. 28-Jan. 1 period, up from 26% in the comparable period in 2016, according to payment processor First Data, which based its results on data from more than 1.3 million U.S. merchants. Moreover, the average e-commerce ticket was $103.49, 50.9% more than the $68.57 average ticket among physical stores.
This report will analyze the key elements that clicked during the holidays, which helped drive record online sales.
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