It’s time to start thinking about those holiday emails. Need a little holiday marketing inspiration? Start with a look back at what happened last year! Who got it right? Who got it wrong? And what did we take away from it all?

To get a firsthand look at the successful strategies and even a few flops, we subscribed to the emails of more than 250 retailers. Let our lookbook help you get in the spirit and learn what trends we observed, what discount options had everyone talking and how email can help drive both online and in-store holiday traffic.

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