About
Historical and static methods of verifying an identity have become obsolete, due to major PII data breaches and the sophistication of fraud attacks. This leaves businesses of all sizes looking for strategies and tools to reduce risk while limiting impact to good customers during several use cases including: new account openings, transactional exchanges, account changes, and log-ins.
Whitepages Pro is a representative vendor in Gartner’s new “Market Guide for Identity Proofing and Corroboration” which is focused on defining and outlining the identity proofing and corroboration space, a methodology to approach it, and the tools available to address it.
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