About
Expanding into new global markets represents a tremendous growth opportunity for ecommerce brands, but it also comes with significant challenges. There are important customer engagement considerations like creating brand awareness and demand for your product while providing a compelling shopping experience. But equally important are the back-end functions that make it possible to operate your ecommerce business in a new foreign market.
You need to consider things like payments, transaction processing, fulfillment, compliance and tax remittance. All of these factors can be unique to each new market. So, successful global expansion really comes down to mastering localization: looking, feeling and operating like a local company. This is a concept that we call the “Onshore Advantage.” There’s a series of steps brands can take to gain this advantage and build successful ecommerce channels in markets around the world.
Join the next episode of our Commerce Passport virtual event series to hear some of the brightest minds in ecommerce dive deep into how to successfully sell into markets globally.
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