Technology advances are providing new ways for online and omnichannel retailers to increase sales. Forward-thinking retailers are enabling consumers to place orders through voice-activated speakers, taking advantage of new software from Apple and Google to add augmented reality to mobile apps and websites, and using artificial intelligence tools to optimize fulfillment, personalize marketing and web pages, and enable store associates to provide more personalized and efficient service.
This report highlights five technologies that are moving into the mainstream, with examples of early-adopter retailers and their results. The best part is that these advances don’t require retailers to rip up their existing e-commerce infrastructure. These are five technologies that every retailers should be considering as they draft their 2018 e-commerce roadmap.
Compliments of IBM
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