E-commerce platforms provide the backbone of any e-commerce operation. Hear from industry executives about how newer innovations are making platforms even more limber.
An e-commerce site is an online retailer’s welcome mat. It’s a brand’s first impression. That means it must be sleek, help shoppers quickly and easily find what they want and load fast. As web sales growth continues to outpace store sales, e-commerce technology is evolving to better serve online shoppers and the retailers that court them. Today, merchants are investing in robust e-retail platforms to capture more sales from the droves of consumers turning to the web to buy.
In this sponsored technology focus report, four industry executives offer advice on how retailers can refine their e-commerce sites—on both the front and back end—to capture more of the growing online retail market.
From the Editors of Internet Retailer
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