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B2B companies are learning to increase conversion rates and make sales happen by engaging customers with the right web content.

B2B marketing campaigns are backed by a growing number of technology and service providers covering areas ranging from data on customers’ intent to purchase, to software that automates the delivery of personalized marketing. The goal? Connect the right buyer to the right content at the right time in a way most likely to produce a sale.

This B2B Strategy Report includes 6 real-world case studies on companies ranging from publishing systems manufacturer Quark Software Inc. to industrial distributor MSC Industrial Supply Co. and explores how B2B businesses are winning customers with the personal touch in marketing and web content.

Compliments of: PunchOut2Go, Amazon Pay, Lucidworks, Pereion Solutions, commercetools

 

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