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What it takes to understand consumers who shop across channels and with multiple devices

Retailers and brands frequently wonder: Is the person browsing my website the same person who made a purchase in my store? Is this person making a purchase on my app the same customer who bought online last week?

This report explains what retailers are doing today to identify customers across channels and devices, and how they are connecting systems so they can use their unified customer data to better personalize their marketing.

Commissioned by FedEx

 

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