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When Avionos conducted its third annual B2B Buyer Study in November of 2019, 82% of B2B buyers were concerned about a recession. Fast forward to today, and that number is likely 100%. However, the data also showed that 92% of B2B buyers thought that strategic salespeople at suppliers will help them weather a market downturn. While buyers need – and demand – to buy online, they also need the trusted advice that customer success teams provide – particularly during market uncertainty.

Download the 2020 B2B Buyer Report: Building Buyer Confidence During Market Uncertainty, to learn how small, timely investments in your digital commerce capabilities can arm your sales team with the information they need to be most helpful to your customers and prospects, and help you weather this unprecedented market.

 

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