Reaching the promise of B2B e-commerce with the right technology platforms
In the increasingly competitive world of B2B e-commerce, companies may have to upgrade or rip out and replace legacy technology for a platform that provides retail-like ease of online buying across selling channels, including sales reps with mobile devices—but also with the complexity of software tools geared to how business buyers place orders. This report provides several case studies of what manufacturers, distributors and wholesalers—including steel supplier Severstal, chemicals distributor Univar and wholesaler Blair Candy Co.— have done over the past several months to deploy the e-commerce technology and strategies that help them interact with their customers the way their customers want.
The report also includes research from recent B2BecNews surveys of manufacturers and distributors regarding their use of technology, analytical insights from industry analysts, and reviews of how vendors of e-commerce software have upgraded their technology this year.
Compliments of: SMITH, Oracle NetSuite, Vertex, Americaneagle.com, BigCommerce
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