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Retailers are investing in a wide range of technologies to save money and improve efficiency.

78% of retailers are planning to increase their spending on technology this year, according to an Internet Retailer survey of 77 online retailers conducted in October 2017. Retailers like Ocado Group and Boxed Wholesale are using technology in a variety of ways to boost their bottom lines, drive efficiencies and better appeal to consumers.

This special edition explores the many paths retailers are taking to use technology to improve ROI and the successful routes they are finding.

Also included in this report:  

  • “How to reach millennials” explores how merchants with a large base of millennial shoppers are finding that mobile marketing, free shipping and differentiated product sets are resonating with this large and lucrative generation.
  • “Social help” discusses the work it took before activewear retailer Gymshark could effectively handle shoppers’ customer service issues using social media.
  • “Find the right fit” unveils how Proper Cloth uses its tens of thousands of reviews to help men find custom clothing that fits without having to take measurements.
  • “Digging into data” investigates how online mattress retailer Nectar Sleep is growing quickly by using the information it gathers about shoppers to strategically market to consumers shopping for a mattress.

Compliments of our sponsors: Listrak, Proship, Radial, Vertex

 

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