The November and December shopping blitz is coming up and online retailers are in the throes of planning for this ever-critical sales period.

Projections are for strong growth again in online holiday sales in 2019, but a quirk of the calendar gives retailers the fewest possible sales days between Thanksgiving and Christmas this year. That’s going to put a premium on strong early promotions and solid execution throughout the season.

This report explains how merchants can improve results with tips on how to:

  • Maximize the return on ad spend during the highly competitive holiday period
  • Get the most out of customer service agents
  • Respond nimbly to the fast-changing tariff environment
  • Make it easy for shoppers to find what they want on your website
  • Design emails tailored to various customer segments to improve ROI

Commissioned by FedEx


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