When researchers cover e-commerce marketing trends, often they report on the technology driving change. But it’s people who implement new technology and practices that generate growth. All too often these e-commerce marketing professionals are overlooked in industry reporting.
Sidecar developed the inaugural E-commerce Marketer Survey to fill this data gap, leveraging their unique relationship with e-commerce marketers to dive deep into the trends shaping these new roles and skill sets.
This annual deep dive into e-commerce marketing roles will help you:
- Learn how your peers are growing their skills and experience
- Understand if you’re spending your time on the right efforts
- Look ahead to hiring trends and what they mean for your team
- Identify areas of improvement in your own marketing processes
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