eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences. To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.
This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.
Here are some key data findings from this eCommerce report:
- 71% say shoppers don’t convert due to slow page load times.
- 72% say shoppers will only wait 2-3 seconds for a page to load or they will leave.
- 78% of IR 500 retailers know shoppers are leaving their site due to slow page load times!
- 97% believe a faster site leads to increased ecommerce conversions.
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