Companies / How Hugo Boss looks to boost its e‑commerce sales

Rank in U.S.
Performance Score:
40 out of 100

Hugo Boss CEO Claus-Dietrich Lahrs resigned in February 2016 after the German fashion retailer cut its profit outlook for the second time in six months. The stock, which had lost a quarter of its value since Hugo Boss cut its targets in late February, rose about 4%—about the same amount it gained when the German-born Lahrs was named CEO in 2008. Lahrs’s successor will have to contend with weakening sales in the U.S. and China, which prompted the clothier to forecast a low double-digit percentage decline in full-year EBITDA. Hugo Boss also said it would not reach its goal of an adjusted operating margin of 25%. The revision was the second in less than six months for the fashion label.


Dieselstrasse 12, Metzingen 72555

Parent Company

Hugo Boss AG

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 2007

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