Companies / Online jewelry sales shine at Richline Group

Rank in U.S.
Performance Score:
52 out of 100

Web-only jewelry merchant Gemvara, which allows consumers to customize new handcrafted jewelry, announced in April 2016 that it had been acquired by Richline Group, a Berkshire Hathaway subsidiary that specializes in jewelry marketing, manufacturing and distribution. Gemvara will provide e-commerce and in-store digital technology for Richline’s brands and its customers, which include companies both inside and outside the Berkshire Hathaway umbrella. Gemvara is growing year over year, says CEO Matt Nichols, who attributes the growth to two business lines introduced in 2015: a line of fashion jewelry aimed at the casual buyer called Gemma Gray and a gemstone-resetting business called Sequel.


One Financial Center, Boston MA 2111

Parent Company

Richline Group Inc.

Merchant Type

Web Only

Merchandise Category


Year Launched: 2010

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