Companies / Consumers cancel meal kit subscriptions because of expense

Rank in U.S.
Performance Score:
48 out of 100

FreshDirect LLC raised $189 million from private equity investors in September 2016. The amount is more than double the total that the online grocer and meal service has raised since its start in 2002. FreshDirect says it has been profitable since 2010. FreshDirect’s service area is concentrated in the Northeast. It generates 90% of its revenue from repeat customers, and 10% of its revenue from new customers, the company says. “The funding will fuel expansion into new markets, increase capacity with new manufacturing and distribution facilities and launch new businesses that meet today’s consumers’ needs as their preferences and buying habits evolve,” Jason Ackerman says.


23-30 Borden Ave., Long Island City NY 11101

Parent Company

Fresh Direct Holdings Inc.

Merchant Type

Web Only

Merchandise Category


Year Launched: 2002

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