South African native Brian Gavin began selling his Signature Hearts & Arrows Diamonds in 2009. Gavin had already co-founded Whiteflash.com — creating one of the industry’s first e-retailers of the super ideal cut that earned him fame — in 2001 before moving on to open a new operation. Visitors to BrianGavinDiamonds.com can shop by diamond style, engagement rings, wedding bands and designer or custom design their own stone and setting. In 2016, Brian Gavin Diamonds began offering two new collections: “Black by Brian Gavin,” which features diamonds that the retailer says are cut in such a way as to minimize “low-intensity light zones,” and the “Cape Series” of diamonds that are yellowish.
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