Web-only retailer Autoplicity.com sells discount performance and original equipment manufacturer auto parts online. According to co-founder and CEO Eddie Lichstein, about 25% of the company’s orders are processed with Amazon Payments, a one-click, mobile wallet offered by merchants who want to simplify the purchase process for customers. The service allows Amazon accountholders to checkout without re-entering payment and shipping information. Conversion increased quickly once Autoplicity added the payment option because people trust the Amazon brand. Amazon Payments removes all friction points and “gives us a big competitive edge because it invites more people in the door,” Lichstein says
Want to see the data on this company?
This profile is only available to Platinum All-Access and Database members