Companies /

Rank in U.S.
Performance Score:
53 out of 100

Web-only retailer sells discount performance and original equipment manufacturer auto parts online. According to co-founder and CEO Eddie Lichstein, about 25% of the company’s orders are processed with Amazon Payments, a one-click, mobile wallet offered by merchants who want to simplify the purchase process for customers. The service allows Amazon accountholders to checkout without re-entering payment and shipping information. Conversion increased quickly once Autoplicity added the payment option because people trust the Amazon brand. Amazon Payments removes all friction points and “gives us a big competitive edge because it invites more people in the door,” Lichstein says


1528 W. Adams St., Suite 4A, Chicago IL 60607

Parent Company

Windy City Auto Suppliers LLC

Merchant Type

Web Only

Merchandise Category

Automotive Parts/Accessories

Year Launched: 2003

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