What’s important about China’s online retail sales are not just their size–more than double that of the U.S.–but the innovative ways Chinese consumers are buying. China use their smartphones every day to make purchases, offline as well as online. And the popular mobile service WeChat, which the vast majority of Chinese consumers use, is becoming a powerful ecommerce ecosystem in its own right. These trends could point the way to new forms of shopping in other advanced economies.

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