What are the top online marketplaces?

The top online marketplaces sold $X.XX XXillion in goods in 2022. Third-party sales through platforms like those operated by Alibaba, Amazon.com Inc., eBay Inc. and others accounted for XX.XX% of total gross merchandise value among the Top 100 companies in the 2023 Online Marketplaces Database.

This year, growth came from hybrid marketplaces — those that sell goods they own along with goods from third-party sellers. Overall, marketplaces grew GMV by X.X%, but hybrids like Amazon, Walmart Inc. and JD.com Inc. grew X.X%, all well outperforming pure marketplaces like eBay, Wish.com and Alibaba’s Chinese marketplaces Tmall and TaoBao. Pure players’ GMV declined X.X%.

[Note: Percentages and dollar amounts have been redacted for non-members.]

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