In‑focus: Flowers and gifts

The flowers and gifts category includes those retailers that sell fresh flowers and floral arrangements sold by niche florists online and floral networks along with potted plants and bulbs. Gifts retailers include those that sell greeting cards, photo prints, gifts and gift baskets.

This infographic includes benchmark data such as conversion rate, average order value and compound annual growth rate. It also includes the top three leaders in the subcategory with sales and growth and the top three fastest growers.

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