Flowers and gifts retailers grew online sales 22.4% in 2021

Flowers and gifts retailers in the 2022 Digital Commerce 360 Top 1000 grew ecommerce revenue XX.X%, up to $XX.X billion from $XX.X billion last year. Total sales grew more, with online sales penetration of XX.X% compared to XX.X% last year.

The top 5 retailers in the flowers and gifts category this year are:

  • 1-800-Flowers.com Inc. (XX.X% growth)
  • Shutterfly Inc. (XX.X%)
  • FTD (XX.X%)
  • Edible Arrangements (XX.X%)
  • Hickory Farms LLC (XX.X%)

The median conversion rate for flowers and gifts retailers was XX.X% in 2021, with an average ticket of $XX. The median flowers and gifts retailer had 569,806 monthly unique visitors. Visitor demographics for the median retailer ranged from XX.X% between 25 and 34 to just XX.X% 65 and older. In between, XX.X% were 18–24 years old, XX.X% were 35–44, XX.X% were 45–54 and XX.X% were 55–64.

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