Amazon sales continued to grow year over year in its fiscal Q1 2026 — which ended March 31, 2026 —as the online marketplace expanded its delivery options and AI offerings.

The number of units Amazon sold in the quarter increased 15% year over year, the highest rate since the end of COVID-19 lockdowns, CEO Andrew Jassy told investors on the merchant’s Q1 earnings call. He noted that the average prices of products on Amazon decreased year over year in Q1. Additionally, Whole Foods Market now operates more than 550 stores, with 100 more “coming in the next few years,” according to Jassy.

He said monthly active users of Rufus, its artificial intelligence (AI) agent, have increased 115%. Engagement with Rufus has grown 400% year over year.

Jassy shared that Amazon will host its annual Prime Day event in June 2026 “in most countries,” rather than its more typical timing of early July. It recently held its Big Spring Sale — a seasonal equivalent to Amazon’s main Prime Day event — in March.

Chief financial officer Brian Olsavsky said Amazon “saw particularly strong performance for third-party sellers” during the Big Spring Sale.

Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales.

Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).

What drove Amazon revenue growth in Q1?

Jassy also noted that Amazon’s online grocery sales grossed more than $150 billion in 2025. He called Amazon the “second largest grocer in the U.S.” Earlier in April, Amazon expanded its grocery delivery partnership with Winn-Dixie in Florida. Amazon now reaches more than 2,300 cities and towns across the U.S. with same-day grocery delivery.

Perishable sales grew more than 40x year over year and made up nine of the 10 most-ordered items for same-day delivery where the service is available, Jassy said. Customers shopping perishables for same-day delivery build larger baskets, he said. They add nearly triple as many items to their orders and spend 80% more than customers who don’t, he added.

Jassy said Amazon continues “to find new ways to speed up delivery for customers in both cities and rural areas.” In March, Amazon expanded one-hour and three-hour delivery options across the U.S.

Furthermore, Amazon Now is “available to tens of millions of customers” across nine countries, offering delivery in 30 minutes or less on thousands of items, Jassy said. The offering began last year in India, where Jassy said orders are increasing 25% month over month.

Olsavsky said Amazon Prime continues to fuel the online marketplace’s growth. He called Prime Video a “key pillar of the membership program’s value proposition and “an important driver of new member acquisition.”

“In addition to delivering compelling value to Prime members, advertisers and partners, Prime Video is now a large and profitable business in its own right,” Olsavsky said.

Amazon sales growth in Q1 2026

In its fiscal Q1 2026, Amazon reported $181.5 billion in sales, or 17% year-over-year growth.

Meanwhile, Amazon operating income reached $23.9 billon. That’s up from $18.4 billion in the prior-year period. The AWS segment accounted for the largest portion of operating income at $14.2 billion in Q1. That’s up from $11.5 billion the year before.

The North America segment generated $8.3 billion in Q1 operating income, compared to $5.8 billion the year before. For the international segment, operating income increased to $1.4 billion from $1.0 billion.

Amazon Ads generated $17.2 billion in Q1 revenue, growing 22% year over year.

Amazon Web Services (AWS) revenue growth reached 28% year over year. That was the segment’s fastest growth rate in 15 quarters — almost four years. It’s also $2 billion quarter-over-quarter growth. AWS has reached a $150 billion annualized revenue run rate, Jassy said.

“It’s very unusual for a business to grow this fast on a base this large,” Jassy said. “And the last time we saw growth at this clip, AWS was roughly half the size. We’ve never seen a technology grow as rapidly as AI.”

AWS accounted for $37.6 billion of that total Amazon revenue in Q1. That’s just over 20% of Amazon sales in Q1.

Amazon sales in North America increased 12% year over year to reach $104.1 billion in Q1. International Amazon sales increased 19% to reach $39.8 billion in Q1.

Amazon sales guidance for Q2 2026

Olsavsky said Amazon’s Q2 guidance assumes that Prime Day occurs in the quarter for most of the countries where the merchant sells.

It also assumes that Prime Day will occur in Amazon’s fiscal Q3 for countries including Australia, Brazil, India and Japan. Olsavsky also noted that Prime Day was in Q3 for all countries where Amazon offered the event in 2025.

Amazon expects Q2 net sales in the range of $194 billion to $199 billion.

Also factoring into Q2 guidance is Amazon Leo. The company anticipates a $1 billion year-over-year cost increase tied to Amazon Leo as it manufactures and launches more satellites in preparation for a service offering, according to Olsavsky.

“Our guidance anticipates higher transportation costs related to fuel inflation, which is partially offset by the recently implemented fuel and logistics-related FBA surcharge,” Olsavsky said.

Amazon added fuel and logistics surcharges on April 17. It announced them in early April on the Amazon Seller Central website for merchants using Fulfillment by Amazon (FBA).

Businesses, including Amazon, have faced increased operating costs tied to fulfillment and supply chains as a result of the U.S. and Israel’s war on Iran. The war has disrupted — and in some cases, halted — transit through the Strait of Hormuz. The strait runs between Iran and Oman, and about a fifth of the world’s oil normally flows through it.

As of the morning of April 30, the price of a barrel of crude oil reached $104. It reached $112 on April 7. On Feb. 3, it was about $60, according to historical data from Trading Economics.

Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Here’s last quarter’s update on Amazon sales.