Amazon sales surpassed $180 billion in a single quarter for the second time in its fiscal Q3 2025.

That marked the second-largest sales quarter for Amazon after its fiscal Q4 2024, when sales reached $187.8 billion. Amazon sales in Q3 increased by at least 10% year over year in North America, internationally and from its Amazon Web Services (AWS) segment.

Its operating income remained flat year over year at $17.4 billion. Amazon noted two “special charges”  that impacted operating income in its fiscal Q3: $2.5 billion related to a legal settlement with the Federal Trade Commission and $1.8 billion in estimated severance costs related to its planned job cuts. Without those added costs, Amazon’s operating income would’ve been $21.7 billion, according to chief financial officer Brian Olsavsky.

AWS now operates with double the power capacity it had in 2022, according to CEO Andrew Jassy. And it’s on track to double again by 2027, he added.

“In the last quarter of this year alone, we expect to add at least another 1 gigawatt of power,” Jassy told investors on Amazon’s Q3 earnings call. “This capacity consists of power, data center and chips, primarily our custom silicon, Trainium and Nvidia.”

In mentioning Trainium and Nvidia, Jassy is referring to Amazon’s and Nvidia’s processing chips. The companies designed their chips to be able to process high-powered artificial intelligence (AI) tasks, among other uses.

Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales.

Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).

Amazon sales drivers in Q3 2025

In Q3 of its fiscal 2025, Amazon grew sales to $180.2 billion globally. That’s a 12% year-over-year increase from $158.8 billion.

AWS accounted for $33 billion of that, which reflects 20% year-over-year growth. But the majority of Amazon’s sales in Q3 came from North America, where they reached $106.3 billion (11% growth). International sales increased 14% year over year for Amazon, totaling $40.9 billion in Q3.

Amazon’s advertising generated $17.6 billion in Q3 revenue, up 22% year over year.

Jassy said Amazon has its “biggest Prime Day event ever, not quantifying how much the retailer made in sales from the event. In 2025, the summer Prime Day event spanned four days, a first and up from its usual two-day run time. He said the Prime Day event broke its own records for delivery speed, and that Amazon is on track to deliver at its fastest speeds yet for Prime members globally in 2025. It has also begun rolling out three-hour deliveries in some U.S. cities.

Amazon has increased the number of rural communities with access to its same- and next-day delivery by 60%, Jassy said. He referred to the retailer’s ongoing $4 billion investment in fast delivery for rural areas in the U.S.

Consumers using Rufus, Amazon’s AI-powered shopping assistant, have been 60% more likely to complete a purchase, according to Jassy. The tool is on track to deliver more than $10 billion in incremental annualized sales, he added.

Everyday Essentials, one of Amazon’s white-label brands, has grown nearly twice as fast as the rest of the business year to date, according to Jassy.

“The team also invented a new add to delivery button that lets customers add items to previously scheduled orders, and it’s been used more than 80 million times since launch,” he said. Amazon launched the feature in early October. Its fiscal Q3 ended Sept. 30.

Amazon invests in agentic AI through AWS

“AWS is growing at a pace we haven’t seen since 2022,” Jassy told investors on the retailer’s quarterly earnings call.

Additionally, he said AWS is “heavily investing” in agentic AI.

“Companies will both create their own agents and use agents from other companies,” Jassy said. “For those building their own, it’s been harder to build than it should be.”

Jassy also noted that companies that have successfully built agents have also hesitated putting them into production “because they lack secure, scalable runtime services or memory or observability.” In such cases, he frames Amazon technology as solutions.

Olsavsky said Amazon has been expanding its data center footprint “largely to accommodate Gen AI.” Gen AI is short for generative artificial intelligence, which refers to using AI to produce text, images, video or audio based on prompts a user inputs.

Percentage changes may not align exactly with dollar figures due to rounding. Check back for more earnings reports. Here’s last quarter’s update on Amazon sales.