Heightened competition is coming to Southeast Asia, a region that’s produced few e-commerce leaders to date. At the helm is Zalora of Singapore, a company based in Singapore that sells apparel and footwear through e-commerce sites it operates in Southeast Asia and Australia, followed by Lazada. Vietnam is home to seven of the 10 Southeast Asian online retailers in the Asia 500, the largest being FPT Corp., an information technology powerhouse that sells Apple products online in Vietnam.

But tougher competition is on the horizon, as some of the world’s e-commerce leaders turn their attention to Indonesia, an oil-producing country of 261 million where online sales are projected to grow…

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