Key Benchmark Data on the Online Apparel & Accessories Category

Sales of apparel and accessories are rapidly shifting to the web, with more than 25% of the category’s sales occurring online in 2016. Amazon has been leading the shift the last few years as it continues to invest in its private-label apparel brands. The retailer launched at least seven private-label apparel brands in 2016. Sales of Amazon’s own apparel products increased 67% in the fourth quarter of 2016 compared with Q3, according to Slice Intelligence data.

See below for a snapshot of the U.S. online apparel and accessories industry. This includes data from merchants ranked in the Internet Retailer 2017 Top 1000, including those in the following segments:

  • Department Stores
  • Children
  • Custom Apparel
  • Fashion Accessories
  • Flash-Sale Apparel
  • General Apparel
  • Handbags/Luggage
  • Men
  • Off-Price Apparel
  • Outerwear
  • Plus Size
  • Shoes
  • Sleepwear/Lingerie
  • Specialty Apparel
  • Sportswear
  • Uniform/Tradeswear
  • Women

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