E-commerce market research provider Market Track LLC recently bought price monitoring firm 360pi Corp. for an undisclosed price.

360pi has a number of retail clients in the Internet Retailer 2016 Top 500 Guide, including Overstock.com Inc. (No. 29), Walgreen Co. (No. 37) and Guitar Center (No. 60). The move is designed to increase Market Track’s offerings to its retail clients.

“This acquisition furthers Market Track’s mission of creating the most comprehensive view of online competitive intelligence,” says Market Track CEO Dennis Moore. “When coupled with Market Track’s rich portfolio of existing solutions, 360pi’s technology will provide customers with the tools they need to grow revenue, enhance margins and expand market share.”

360pi uses artificial intelligence to track more than 40 million products each day across more than 200,000 brands. Market Track’s own e-commerce pricing software tracks more than 4,000 online merchants to give its 450 e-commerce clients the latest information on who is selling what for which price.

Retailers could use ISP data for dynamic pricing or marketing