Sonepar USA has announced a significant leadership change by expanding the duties of its chief digital officer, Don Sarno.

Sonepar USA is a B2B distributor of electrical, industrial and safety products. Sarno has been appointed senior vice president of digital enterprise for Sonepar Americas in a major shakeup of its national leadership team.

Previously, Sarno was promoted in 2022 to senior vice president of digital enterprise North America from his role as vice president of applications. In his new position, he will oversee digital operations across both North and South America. As Sonepar Americas’ chief digital officer, Sarno is responsible for driving the company’s digital transformation initiatives.

Leadership changes at Sonepar USA

With over two decades of experience in software development and digital technology, specifically in electrical distribution, Sarno has been with Sonepar since 2016. During his tenure, he has worked to streamline and standardize the company’s digital application structure.

Sarno’s promotion is part of a broader effort by Sonepar to revamp its senior management and focus on its strategic goals.

“Our goal is for Sonepar to remain the leading global B2B distributor of electrical equipment, solutions, and services,” said Rob Taylor, president of Sonepar Americas. “We aim to empower our customers through industry-leading supply chain and digital solutions. Our organizational structure will continue to evolve to support this mission.”

The company has committed to investing over $1.092 billion (€1 billion) in digital transformation over the next five years. It aims to create more digitally driven, omnichannel user experience.

“Sonepar is reshaping the relationship between customers and associates, bridging the digital and physical world through our omnichannel platform to deliver the perfect order,” said Jérémie Profeta, Sonepar’s chief transformation officer.

Sonepar generates annual sales of  $34.92 billion (€32.4 billion).

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