Amazon announced its first Prime Day of 2023 will take place on Tuesday, July 11, and Wednesday, July 12, confirming predictions from industry experts. Sellers had earlier been told they needed to submit their deals for the first Amazon Prime Day of 2023 by April 28th.
Amazon.com Inc. is planning a second Prime Day for 2023, according to marketplace sellers who say they have been notified of an August 11 deadline to submit deals for the event.
Amazon is No. 1 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers. Amazon is also No. 3 in the Online Marketplaces database, which ranks the 100 largest global marketplaces.
What is Prime Day?
Prime Day is now Amazon’s biggest sale of the year. It is usually held during the summer months. In 2022, it was July 12 and July 13. The annual two-day deals event is for Prime members only.
In 2022, Amazon held a second Prime Day event dubbed Prime Early Access Sale. Amazon said Prime members ordered more than 100 million items from merchants during the Early Access sale.
Prime Day, which features deals on many products on Amazon.com, began in 2015 as a celebration of Amazon’s 20th year in business. It turned into a summer sales holiday designed to drum up additional business for Amazon — and the retailer’s marketplace sellers — before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shoppers.
How many countries will Prime Day take place in?
Amazon Prime Day takes place in more than 20 countries, including:
- The United States
- Canada
- England
- Austria
- Australia
- Belgium
- Brazil
- China
- France
- Germany
- Italy
- Japan
- Luxembourg
- Mexico
- The Netherlands
- Portugal
- Singapore
- Spain
How much did Amazon make on Prime Day 2022?
Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event.
Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus pandemic. The pandemic impacted retailers’ supply chains and inventory, shifted consumers’ shopping priorities and led more shoppers to Amazon.com to purchase essential items.
In 2022, shoppers purchased more than 300 million items worldwide during the 2022 event. That was up from 250 million the year before, Amazon said.
Amazon marketplace sellers on Prime Day
Historically, Prime Day has been a chance for Amazon to heavily promote its own products, like its Alexa-enabled devices. Those gadgets usually make the retailer’s list of Prime Day bestsellers each year. But for the past few years, Amazon has invested more heavily in spotlighting marketplace sellers in their deals. And it’s paying off for third-party merchants participating in the sale.
For the past several years, a Digital Commerce 360 analysis shows the share of marketplace sales is growing on Prime Day. Third-party merchants’ sales accounted for 37.2% of all Prime Day sales through Amazon in 2022, up from 36.0% in 2021 and 35.1% in 2020.
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