The B2B ecommerce industry is at a crossroads, and for the manufacturers and distributors that want to excel at digital commerce and digitally driven organizational transformation there is no turning back.

There is ample opportunity in the $1.6 trillion U.S. B2B ecommerce market for B2B buyers and sellers of all sizes. But as business buyers and sells look to ramp up their ecommerce strategies, technology ecosystems and programs to serve increasingly growing numbers of digital-first customers, there are significant challenges as well.

Businesses need answers to their most important ecommerce questions. And that’s where the distinguished Day 2 keynoters at EnvisionB2B 2023 come in. EnvisionB2B is back for the second consecutive year and taking place in Chicago at the Chicago Hilton from June 20-22.

Both of the two keynoters kicking off the morning general sessions on June 21 are among the industry’s most high-profile manufacturing and distribution companies and executives driving their B2B ecommerce agenda forward.

EnvisionB2B 2023 keynote speakers

Leading off the keynote sessions on June 21 are Brent Steffen, director of ecommerce at Cat Digital at Caterpillar Inc., and Sandy Mattinson, chief merchandising officer for Zoro, a top B2B ecommerce site of W.W. Grainger Inc. Zoro now generates $1 billion in annual sales.

Brent Steffen, director of e-commerce, Cat Digital

Steffen will take part in a one-on-one fireside chat with Digital Commerce senior vice president of B2B and market research Mark Brohan on June 21 from 9 a.m. to 9:30 a.m. on how and why Caterpillar is making digital commerce transformation a corporate and strategic priority. Steffen will discuss how Caterpillar is accelerating ecommerce adoption to drive growth and deliver improved customer experiences across digital and physical channels by using its domain expertise, insights and analytics, and global distribution network.

Sandy Mattinson, chief merchandising officer, Zoro

From 9:30 a.m. to 10 a.m., EnvisionB2B 2023 attendees will listen in on a fireside chat with Mattinson. Few organizations are as flexible and adept at changing with the digital times as W.W. Grainger Inc., a bellwether ecommerce company and the biggest public distributor of maintenance, repair and organizational (MRO) products. In this fireside chat, Mattinson will discuss how Zoro anticipates dynamic change in digital commerce, executes a flexible and winning ecommerce strategy, and how other organizations can do the same.

In all, EnvisionB2B 2023 will feature more than 50 speakers, each an industry thought leader, on conference tracks and sessions that will feature detailed best practices, “how to” advice and multiple networking opportunities. The sessions will educate and help B2B organizations succeed at launching and expanding their ecommerce program and achieve excellence in digital commerce execution and transformation.

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Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [email protected] and follow him on Twitter @markbrohan.

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