Venmo’s parent company, PayPal Holdings Inc., has looked to broaden acceptance of the Venmo platform and offer new services such as the ability to buy, sell and hold cryptocurrencies. Inc. is allowing certain customers to use their Venmo wallets when checking out as the retailing giant tweaks its payment options for customers ahead of the holiday shopping season.

All U.S. customers will be able to use Venmo to check out by Black Friday, the day after Thanksgiving. That’s typically one of the busiest days for shoppers, the two companies said in a statement Tuesday. The move comes almost a year after the firms said they would pursue such a partnership.

“We want to offer customers payment options that are convenient, easy to use and secure,” said Max Bardon, vice president of Amazon worldwide payments. “Whether it’s paying with cash, buying now and paying later, or now paying via Venmo, our goal is to meet the needs and preferences of every Amazon customer.”

To get started, customers will add their Venmo account as a payment method to their Amazon accounts. Customers can then select Venmo as their payment option during checkout. Customers can also choose to select Venmo as their default payment option after adding their Venmo account.


Part of Venmo parent’s strategy

Venmo’s parent company, PayPal Holdings Inc., is pushing to improve returns on Venmo. The company has looked to gin up acceptance of the platform as well as offer new services such as the ability to buy, sell and hold cryptocurrencies.

Amazon has been adding new capabilities to make it easier for consumers to make transactions on its site. The company last year agreed to add the “buy now, pay later” provider Affirm Holdings Inc. to its list of payment options.

Amazon is No. 1 in the Top 1000, Digital Commerce 360’s database of the largest North American e-retailers by web sales.

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