Online sales for small- and medium-sized retailers are projected to grow as shopping destinations have reopened in 2022.

In 2020, the pandemic left consumers little choice but to become comfortable shopping online as in-person shopping opportunities disappeared. Consumers remained comfortable shopping online in 2021 even as in-person shopping opportunities reemerged. Shoppers expanded their choices to include more small- and medium-sized retailers in 2021, and that trend continues into 2022.

Digital Commerce 360 ranks small- and medium-sized retail businesses, or SMBs, by their online sales in the 2022 Digital Commerce 360 Next 1000, the latest edition of our annual report. The 2022 Next 1000 includes online retailers that generated annual ecommerce revenue between roughly $1 million and just over $39 million in 2021. Collectively, the Next 1000 merchants posted year-over-year web sales growth of 22.8% in 2021.

That was higher than their 19.9% web sales growth in 2020 and 16.7% growth in pre-pandemic 2019. Over the two years of the pandemic, Next 1000 merchants’ online sales increased 47.2%.

More Charts & Data stories

This chart is derived from the analysis in our 2022 Next 1000 Report. We add new content regularly. Check back soon for more Charts & Data stories.


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