How much of total online sales do the top merchants account for?

By comparison, the top 10 merchants in the 2022 Next 1000 accounted for only 2.3% of total online sales — meaning the ability to move up the Next 1000 ranks is much more feasible because there aren’t big disparities in retailers’ online sales. Web sales for the top 10 Next 1000 merchants ranged from $38.6 million to $39.0 million.

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