How many top retailers sell on Amazon?

Amazon can be a blessing and a curse for the biggest retailers in the United States. Still, most are willing to do business with the giant.

For the largest retailers in the United States, Amazon can be both a blessing and a curse.

Amazon is both the largest online U.S. retailer and the largest U.S.-based online marketplace. In addition, Amazon is the fifth-largest online global marketplace. It can be a competitor or a marketing partner for other top retailers — sometimes both.

Still, the data suggest that despite the competitive risk, most top U.S. retailers are willing to do business on the Amazon marketplaces.

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This chart is derived from the analysis in our 2022 Global Marketplaces Report. We add new content regularly. Check back soon for more Charts & Data stories


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