For the largest retailers in the United States, Amazon can be both a blessing and a curse.
Amazon is both the largest online U.S. retailer and the largest U.S.-based online marketplace. In addition, Amazon is the fifth-largest online global marketplace. It can be a competitor or a marketing partner for other top retailers — sometimes both.
Still, the data suggest that despite the competitive risk, most top U.S. retailers are willing to do business on the Amazon marketplaces.
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This chart is derived from the analysis in our 2022 Global Marketplaces Report. We add new content regularly. Check back soon for more Charts & Data stories.
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