Median Top 1000 conversion rates by merchant type

Direct Marketers and Retail Chains merchant types are both well above the Top 1000 medians of 2.84% in 2021 and 2.86% in 2020. The good news for retailers is that the similar 2021 median conversion rate of 2.84% compared to 2020 suggests consumers are still purchasing with less of the click around for deals that has been a common feature of online shopping.

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