Zoovu provides a digital technology platform designed with artificial intelligence for “data-driven product discovery” across multiple B2B and B2C ecommerce channels, the company says.

Rob Mullen, CEO, Zoovu

Zoovu recently received $169 million in funding, which it will use expand its market reach in the United States and continue developing its technology, CEO Rob Mullen says. The funding, led by FTV Capital, brings Zoovu’s total funding to more than $190 million.

Zoovu, with offices in Boston, London and several other European cities, says it has more than 2,600 customers worldwide, including such companies as 3M, Whirlpool and Microsoft. In aggregate, its customers generate more than $25 billion annually using the Zoovu “discovery experience” platform to better connect with online buyers, the company says.

Purchasing ‘the right’ 3M products

Ryan Satre, a senior manager of ecommerce strategy at 3M, says in a Zoovu press release that Zoovu’s technology helps 3M to “provide digital experiences that make it easy to select and purchase the right 3M products for our buyer’s needs.”

Zoovu’s technology platform integrates with several ecommerce platforms, including SAP Commerce Cloud, Magento, and BigCommerce, as well as CRM and marketing platforms, according to Zoovu’s website.

Brad Bernstein, managing partner at FTV Capital, says FTV was attracted to Zoovu because “the company sits at the intersection of customer experience, digital transformation and ecommerce.”

Bernstein and FTV colleagues Alex Malvone, an FTV principal, and Bob Rinaldi, chief revenue officer, will join Zoovu’s board of directors.

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