How Rainbow Shops retained its full spectrum of customer data after its platform migration

When Brooklyn-based fast-fashion retailer Rainbow Shops decided to switch its ecommerce platform from Salesforce Inc. to Shopify Plus, the enterprise version of Shopify, it didn’t immediately consider one extremely important fact about making the move, says David Cost, vice president of digital and ecommerce at the retailer. “We had eight years’ worth of sales history … Continue reading How Rainbow Shops retained its full spectrum of customer data after its platform migration