The Clorox Co. continues to make ecommerce and digital technology transformation a key corporate priority.

In fact, over the next five years, Clorox—the manufacturer of its own well-known cleaning products and other brands such as Brita water filtration systems, Burt’s Bees natural cosmetics and personal care products, Formula 409 hard surface cleaners Fresh Step, Scoop Away and Ever Clean cat litters, among others—will invest $500 million to improve its digital operations.

“We’ll continue to invest in ecommerce and digital marketing across our portfolio, leveraging data-driven insights to engage with consumers in more relevant ways,” CEO Linda Rendle says.

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